We are a shelter for all cyclists, and the hub of the cycling community in Dubai since 2012 are proud to represent the best of bicycle brands such as Specialized and Pinarello in the GCC. 

Our story is born out of passion for the love of cycling; the purity, the ingenuity and freedom it provides. We found it necessary to share our passion with the people around us and to encourage everyone to make cycling a healthy part of their lifestyle.

The Cycle Hub has become a catalyst in the growth of cycling, truly inspired by the leaders of the United Arab Emirates who led the way for infrastructure, events and opportunities that made it all happen. 


We are riders and we share our knowledge to the riders and the community. Specialized is a brand since 1974. When quality tires weren’t around, Specialized strove to make the best. When people wanted to ride cruisers in the dirt, Specialized made the first production mountain bike. When roadies wanted to go faster, they doubled-down on carbon and built their own wind tunnel. And when they saw kids struggling to focus in school, Specialized began supporting Outride to help promote better health through cycling. Made for riders, by riders.



Pinarello is an Italian bicycle manufacturer based in Treviso, Italy. Founded in 1952, it supplies mostly handmade bicycles for the road, track and time attack.

Won Tour de France 15 times!!! Pinarello was born out of one man’s passion for racing. As a rider, Giovanni Pinarello was known for winning the Maglia Nera* at the Giro d’Italia, but as a frame-builder his name became synonymous with the Maglia Rosa and the Maillot Jaune, with cycling’s greatest champions, with victory.

Some of the most iconic moments in cycling history happened on a bike bearing his name, and today Pinarello is the epitome of success, leading when others follow.

Activities for Customers

We hold bi-monthly maintenance workshops. These are free to attend and open to all cyclists in Dubai. We also hold women-only workshops, and cover topics like puncture repair, effective bike wash, maintaining gears and brakes and more.

Working in partnership with the UAE authorities, government, public and private sectors, we provide Yoga and stretching for cyclists classes at our MPR in Jumeirah. These are designed specifically to help cyclists prevent injuries and become more efficient riders.

Each year we hold special events in store. These include product launches, customer appreciation evenings and social events for sponsored leagues. There is a great party atmosphere in the store, with prizes, competitions and refreshments from The Cycle Bistro, our in house “Paleo” restaurant. 

We encourage actual cycling of course and give everyone an opportunity to join our organised rides on road, off-road and sometimes across the city; our urban attack! It is even possible to join our club race team who race in the local and national race series if you want to develop your cycling prowess. 

Community Events

  • Official supporters of the UAE Tour and Ironman Dubai 70.3
  • Community events like The Great Dubai Pulse Ride a fun ride for all ages, also The Cycle Hub attend and organize activities like obstacle courses and pump track sessions.
  • Attending local school fairs and events to promote cycling as a physical activity everyone can enjoy.
  • Being part of international exhibitions “ Dubai Bicycle Exhibition”  to showcase cycling to new audiences in an alternative environment
  • Sponsorship of local racing leagues cements The Cycle Hub as an integral part of the cycling community

Multipurpose Room @ The Cycle Hub Jumeirah

To truly bring the community together, we created a venue with flexibility and comfort for a range of activities from a kid’s birthday party with a bike race, a seminar by up-and-coming new businesses who need a little bit of support or “yoga for the people” as KZ likes to call it; the “MPR” is the venue in Jumeirah that is open to all.

Email our curator at marketing@thecyclehub.com with your idea and needs or visit us today for inspiration!