President of Dubai Sports City, Khalid is renowned for his passionate support of sport in the UAE, business acumen and greater love of healthy living. Khalid’s passion for cycling is driven by his and country’s vision for making the great sport a fabric of the society for him and future generations.

Sam is driven by unlimited energy and focus to deliver exceptional customer service benchmarked on corporate account management. The mission to convert people into cyclists has been a “cause to change the world” and make people smile.  The ability to see things from the perspective of a beginner at every juncture allows continuous improvement.